Vans x WTAPS Collaboration Launch
In a series of highly successful collaboration projects with independent Japanese fashion brand WTAPS, Vans launched its latest collection during Berlin fashion week in the summer of 2013. The pre-view and pre-sale campaign was supported by an elaborate retail set-up and public launch event. A temporary media lounge to host a press event and interviews with the designer, Tetsu Nishiyama who had been invited to Berlin, was installed during the 2-day campaign.
RETAIL / STRATEGIC COMMUNICATION
– Retail Launch Coordination
– Project Management