BEINGHUNTED.

2013

Vans x WTAPS Collaboration Launch

In a series of highly successful collaboration projects with independent Japanese fashion brand WTAPS, Vans launched its latest collection during Berlin fashion week in the summer of 2013. The pre-view and pre-sale campaign was supported by an elaborate retail set-up and public launch event. A temporary media lounge to host a press event and interviews with the designer, Tetsu Nishiyama who had been invited to Berlin, was installed during the 2-day campaign.

RETAIL / STRATEGIC COMMUNICATION

– Retail Launch Coordination
– Project Management
– Design
– Communication

NOTES

As a highlight a limited edition collaboration T-shirt was produced in cooperation with WTAPS Japan.