BEINGHUNTED.

2010

Stone Island Shadow Project at colette

The idea for the presentation at Parisian concept store colette was to offer visitors a more ‘hands-on’ (literally speaking) preview of the latest Stone Island Shadow collection in the relaxed atmosphere of the retailer’s downstairs café. While at other showcases, models would move up and down on a runway – out of reach for the audience and too fast for the viewers to grasp specifics – the models at this event were put on pedestals within the space where the showcased apparel could be examined in detail by attending press and buyers. As the only online media partner, Beinghunted was commissioned to produce the online feature.

EDITORIAL / STRATEGIC COMMUNICATION

– Feature Concept
– Editorial Design
– Event Photography
– Communication

NOTES

As part of colette’s men’s fashion week schedule, this event managed to draw a sophisticated crowd of media and business representatives as well as friends and family. Being able to interact with the designer Errolson Hugh but also Stone Island’s owner and creative director Carlo Rivetti in-person added to the experience.