Nike World Basketball Festival

Nike Basketball took over New York City in August 2010 during the World Basketball Festival with numerous sports events, cultural activities and performances staged at locations spread all across the city. Nike and USA Basketball brought some of the world’s best basketball teams to New York City and invited friends from around the globe as well as the citizens of the Big Apple to experience the sport and everything around it. From Germany, Beinghunted was one of the few select media partners to report on this mega-event as an online partner.


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With the World Basketball Festival Nike set a new standard in regards to event planning and organization. Spread out over several days the event series took place in seven different locations.