BEINGHUNTED.

2010

Nike Gyakusou Running Collection

In the fall of 2010 Nike launched the first season of it’s running collection designed by Jun Takahashi of Japanese fashion brand Undercover. As an avid runner himself, Takahashi managed to devise a new concept for athletic apparel that balances the characteristics of his signature design language with the requirements of technical active wear. Besides Nike’s own premium retail doors, a small number of key retailers were selected to host launch events for Gyakusou. Since its inception Beinghunted has published several features highlighting this innovative collaboration.

RETAIL / EDITORIAL

– Retail Launch Coordination
– Editorial Design
– Communication

NOTES

The Gyakusou running collection is also mentioned in Beinghunted’s feature story on collaborations in the 10th Anniversary issue of Hypebeast magazine.