2013 – 2014
New Balance CT300 Collaboration Project
2014 saw the relaunch of one of New Balance’s iconic tennis silhouettes, the CT300. To activate this style and to provide for additional momentum, New Balance asked four high-profile retailers to conceputalize individual colorways of the CT300: Hanon Shop, 24 Kilates, Sneakers N Stuff and Firmament. Based on New Balances color and fabric guidelines a creative concept was developed and applied to the design of the collaboration style.
CREATIVE DIRECTION & DESIGN
– Creative Concept
– Color & Material Design Concept
– Retail Launch Coordination