2013 – 2014

New Balance CT300 Collaboration Project

2014 saw the relaunch of one of New Balance’s iconic tennis silhouettes, the CT300. To activate this style and to provide for additional momentum, New Balance asked four high-profile retailers to conceputalize individual colorways of the CT300: Hanon Shop, 24 Kilates, Sneakers N Stuff and Firmament. Based on New Balances color and fabric guidelines a creative concept was developed and applied to the design of the collaboration style.


– Creative Concept
– Color & Material Design Concept
– Retail Launch Coordination
– Communication


All four colorways were very well received by the sneaker community and New Balance afficionados in particular and sold out within less than 48 hours.