BEINGHUNTED.

2015

HYPEBEAST MAGAZINE
10 YEARS OF COLLABORATIONS

Hypebeast is the leading online news platform for fashion, art & design, music and retail. In the context of its 10th Anniversary a special feature for the website’s printed magazine by the same name was commissioned to highlight some of the most relevant collaborative projects from the past decade. In a comprehensive text, products and projects of diverse fields were gathered and explained, providing background information and relevant details.

While most items presented could be found in the extensive Beinghunted.com archive, a few rare pieces had to be sourced from the respective brands. Besides the editorial, Beinghunted. / net.work produced the photo-shooting for the feature as well as a short video teaser to be used for promotional activities accompanying the launch of the magazine.

The feature highlighted the following collaborations: Disney x Fragment Design x Burton, Vans x WTAPS, Kaws x Robert Lazzarini & Pushead, adidas x Undefeated & Neighborhood, Stüssy x Beinghunted, Supreme x Comme des Garçons SHIRT, the POOL aoyama, and Nike x Undercover & Acronym.

EDITORIAL / CREATIVE DIRECTION

– Feature Concept
– Editorial
– Product Sourcing
– Creative Direction
– Styling
– Coordination: Photo-Shooting

NOTES

Due to Beinghunted. / net.work’s long-standing relationship with all relevant brands and creatives this production could be realized within a short time frame considering that items had to be sourced from as far as Japan.

Photography: Ken-Tonio Yamamoto
Assistance: Steve Braiden
Make-Up: Claudia Runge
Video: Vogelfrai

Thanks to: Ludwig Matt/Burton, Mike Kai/the POOL aoyama, Tomomori Yabe/Fragment Design