10 YEARS OF COLLABORATIONS
Hypebeast is the leading online news platform for fashion, art & design, music and retail. In the context of its 10th Anniversary a special feature for the website’s printed magazine by the same name was commissioned to highlight some of the most relevant collaborative projects from the past decade. In a comprehensive text, products and projects of diverse fields were gathered and explained, providing background information and relevant details.
While most items presented could be found in the extensive Beinghunted.com archive, a few rare pieces had to be sourced from the respective brands. Besides the editorial, Beinghunted. / net.work produced the photo-shooting for the feature as well as a short video teaser to be used for promotional activities accompanying the launch of the magazine.
The feature highlighted the following collaborations: Disney x Fragment Design x Burton, Vans x WTAPS, Kaws x Robert Lazzarini & Pushead, adidas x Undefeated & Neighborhood, Stüssy x Beinghunted, Supreme x Comme des Garçons SHIRT, the POOL aoyama, and Nike x Undercover & Acronym.
EDITORIAL / CREATIVE DIRECTION
– Feature Concept
– Product Sourcing
– Creative Direction
– Coordination: Photo-Shooting