BEINGHUNTED.

2010

Gore-Tex Urban Expressionists Workshop

A two-day innovation workshop analysing the status quo of the technial outerwear market, tendencies in consumer demands and future opportunities for new fabrics and technologies. In close cooperation with a team from Gore’s consumer and development divisions, a new approach towards the growing category of functional apparel were ideated.

WORKSHOP

– Market Analysis
– Consumer Behavior Analysis
– Conceptual Planning

NOTES

During the workshop valuable information based on personal experiences as well as drawn from examining pieces from the extensive personal archive of outerwear were exchanged with team Gore.

LINKS

– Gore-Tex