BEINGHUNTED.

2010

Arc’teryx Veilance Global Collection Launch

The Veilance collection by Arc’teryx introduced a new category of outerwear to the brand’s product portfolio. With a clear focus on daily use in urban environments – in contrast to the main line of outdoor garments – Veilance combines Arc’teryx’ technological innovations with distinct silhouettes as well as practical features for traveling. To mark the global launch of the collection Arc’teryx commissioned an in-store presentation – a water garden, insulated with a custom-produced Gore-Tex floor cover – at Berlin retailer Firmament in combination with a global communication plan.

CREATIVE DIRECTION / RETAIL / STRATEGIC COMMUNICATION

– Interior Design Concept
– Logistics
– Event Guest Management
– Communication

NOTES

The concept for the interior set-up and event was developed in cooperation with creative consultant Stephen Mann. W.L. Gore Germany supported the project by supplying material and production capacity.